|About Cherie Burton
Cherie Burton resides with her husband Jeff in Utah and is the stay-at-home
mother of three children. Although her roles at home are her greatest treasure
and highest priority, she has been involved in outreach to women for the past 13
years. She has a passion for self-education, public speaking, writing, and
mentoring females in the discovery of their personal life missions and "divine
After serving an 18-month, full-time mission for her church, she graduated
with Honors from the University of Utah with a Bachelor of Science Degree in
Psychology and a Minor Degree in Sociology. Upon graduating, Cherie began going
into public schools and juvenile detention centers to do presentations on
adolescent relationships. She has held group therapist positions at a
psychiatric hospital, a residential facility for teen boys, and a teen
wilderness survival program. In 1997, Cherie began directing a support group for
girls who were involved in unplanned pregnancies and adoption. For 2 years she
directed and produced the Junior Miss Scholarship Program in her area and
presented a series of workshops for 16 and 17 year-old girls on Self-Esteem and
Working with adolescent girls for many years alerted Cherie to the notion
that reclaiming femininity and finding joy in womanhood starts at home…with
these girls' mothers. Many of the teens she worked with who were struggling with
self-esteem had mothers and grandmothers who likewise struggled…a vicious
generational cycle. As a Life Coach and Motivational Speaker, Cherie
communicates that all females can develop a healthy outlook on life and a deep,
abiding confidence by self-educating with classical literature in their fields
of interest and working with dynamic personal mentors who will inspire and
motivate them. She is a believer in reclaiming the "lost feminine arts":
Etiquette, Self-Presentation, Poise, Character Development, Leadership, Natural
Beauty and Personal Mission Discovery. She proclaims, "Our culture devalues
classic feminine virtues and creates role confusion in the lives of
impressionable young women. By working with a personal mentor and receiving
on-going training, a woman can discover her unique beauty and divine gifts. Her
vision expands, her soul is empowered… and she rises to her own level of
A self-proclaimed "late bloomer," Cherie challenged herself to embark on a
childhood dream and began competing in pageants as a wife and mother of young
children. In 2004, with the social platform, "Inspiring Greatness in Girls,"
Cherie was crowned Mrs. Utah. Ironically, Cherie's own sister, Shawna - a wife
and mother of five - was losing her own battle with self-esteem that same year.
On April 29, 2005, three weeks before Cherie was to pass on her title as Mrs.
Utah, Shawna committed suicide. In Cherie's words, "It changed everything."
Devastated and grief-stricken, her fervor and passion for increasing
self-awareness in women took on a more intense and personal meaning. In her
book, Where Depression Ends and You Begin: 4 Passages to Discovery , she writes,
"One rainy, blustery afternoon in May of 2005, less than a week after we buried
her, I stood over Shawna's grave with a promise in my heart to be her voice. It
was one of those self-defining moments, albeit the moment of my greatest
heartbreak and sorrow. I knew a big part of my life's work would be to try and
grasp what Shawna was suffering from and to bring instruments of prevention and
enlightenment to others ."
In addition to working with a "handful" of clients in her Pageant and Life
Coaching business, Cherie remains heavily involved in mental health advocacy
work. Since her sister's suicide, she has given speeches on depression with the
Utah Attorney General's Office, at black-tie galas, in churches, at the Mental
Health Association in Utah's Suicide Prevention and Awareness Walk, and on
television and radio. She was recently invited to sit on a State Suicide
Prevention Council with the Utah Department of Human Services.
As the Facilitator of her new training program for women, Emergence: Training
in the Origins and Manifestation of Feminine Power , Cherie focuses on giving
women "permission" to follow their ambitions and pursue their righteous desires
as they define their personal life missions and refine their "inner being" or
"higher self." The emphasis of her message is not on the avoidance of depression
or unhappiness, but on the active creation of joy and prosperity. Cherie states,
"We can create anything, and I mean ANYTHING, that we desire. God wants for us
what we want for ourselves." Cherie has been a regular co-host on TV and radio
talk shows and has future plans to author more books for women and teens.
About Blue Rose Communications
The blue rose is one of the rarest flowers on the planet. The quest for
refined breeding of this flower has become like a "Holy Grail" for rose breeders
throughout the world. This is because roses are naturally "designed" to be pink.
When scientists try to extract a gene from a flower whose petals are blue and
inject it into a rose, the rose will fight to stay pink. The pH balance in the
cells of a rose, when changed to become blue, will sometimes destroy the essence
of that rose, changing all of its other functions and cells. It may have turned
blue, but it is no longer a true rose.
By the same token, when a woman turns "blue," through depression and lack of
passion, she is no longer her true self. Her mind, beauty, spirituality, and
personality have been changed and altered - right down to the cells of her body.
She naturally wants to be "pink"…to be centered, alive and beautiful. The "blue"
is not right; not natural. It is not who she was designed to BE.
Blue Rose Communications is a company dedicated to preserving the livelihoods
of men, women and children who have been "injected" with the foreign imbalances
of depression. Cherie Burton, President and Founder of Blue Rose Communications,
states, "This is a company whose mission is to remind a woman and her family of
their natural, God-given states - their spiritual cores, alive in joy, passion